Design, Illustration, Lettering
We turned TFC’s soccer campaign into a celebration of the team’s passion and pride. I led the creation of a visual toolkit, establishing the brand guidelines for the season. I also designed assets and guided my team to capture the club's energy.
Toronto FC, 2022-23 Season Creative
Creative Director: Kevin Mones
Art Director: Ariel Pagliuso
Motion Art Director: Peter Skountzos
Designers: Anthony Laksmana, Bianca Naje, Travis Champagne
Scarf Design: Travis Champagne, PeiYing Cheung
Motion Designers: Joel Reliquette, Kristen Saluma