Design, Illustration
To mark the Raptors’ 25th anniversary, we developed a campaign that celebrated the team’s evolution—from underdogs to champions. The campaign blended archival footage, bold visuals, and storytelling that honored the past while looking to the future. I helped shape the visual direction across all touchpoints—broadcast, digital, print, and in-arena—ensuring a consistent and powerful look that resonated with fans.
Raptors, Season Campaign
Creative Director: Kevin Mones
Art Director: Caroline Shaw
Motion Art Director: Kevin Briones
Designers: Anthony Laksmana, Bianca Naje, Travis Champagne
Motion Designers: Joel Reliquette, Rafael Monguilhott
Artists (Tickets): Vladislavs Lakse, Melvin John Rodas, Chris Edse