Design, Illustration

To mark the Raptors’ 25th anniversary, we developed a campaign that celebrated the team’s evolution—from underdogs to champions. The campaign blended archival footage, bold visuals, and storytelling that honored the past while looking to the future. I helped shape the visual direction across all touchpoints—broadcast, digital, print, and in-arena—ensuring a consistent and powerful look that resonated with fans.

Raptors-25_Key-Art-Final.jpg
Raptors-2019-20-Membership-Package-1.jpg
Raptors-2019-20-Membership-Package-3.jpg
Raptors-2019-20-Membership-Package-2.jpg
gallery.jpeg
Tickets.gif
Tickets big picture.png
TF-SocialSkins.gif
Social.jpg

Raptors, Season Campaign

Creative Director: Kevin Mones
Art Director: Caroline Shaw
Motion Art Director: Kevin Briones
Designers: Anthony Laksmana, Bianca Naje, Travis Champagne
Motion Designers: Joel Reliquette, Rafael Monguilhott
Artists (Tickets): Vladislavs Lakse, Melvin John Rodas, Chris Edse

Previous
Previous

REWIND

Next
Next

ALL FOR ONE