Homecoming

We marked the Raptors’ return from Tampa (remember that?) with a campaign rooted in pride. I led the development of the visual and brand guidelines and created all the illustrations in-house, crafting a look and feel that felt distinctly Toronto. Through bold visuals, emotional storytelling, and a city-first message, we didn’t just welcome the team back—we brought the city together, reigniting the pride and passion that defines Raptors fans.