Falcon’s Nest

For the AFC Asian Cup, we brought the Falcon’s Nest to life, a massive fan zone in Doha City created for the Saudi Football Association. I led the art direction and design execution of the entire space, developing a comprehensive toolkit of graphic elements used across both the physical environment and digital platforms. Every design element was crafted as part of a cohesive whole, contributing to an immersive experience that attracted over 100,000 fans during the tournament.